Many companies and brands today continue to build their audiences on Facebook or Instagram, and there is nothing wrong with that. However, try not to rely solely on social media platforms such as Facebook, Twitter or Instagram as these will come and go. Many companies fail to realize that they don’t actually own the audiences that hey have built up on Facebook, Facebook does, and you have to follow their rules and regulations.
If you truly want to build an audience, an asset, your audience that you have more control over or can engage more independently and build a greater relationship with, then start building your email list. If you rely solely on Facebook, you will be at their mercy, their rules, their limitations as it relates to how you talk to or engage with your audience. When you build your email list, you own it, and when you send out an email, it goes directly in your customers inboxes. It goes directly to them whenever or wherever there are.
Over the next few years it is expected that there will be over 4.2 billion email users. With a potential return on investment of up to 3800%, email marketing remains the best way to attract and retain customers.
Let The Email Copywriters help you with your email copy and email marketing campaigns.
Why Send an Email if it's not being read?
Dear Future Client…..
The success or failure of your email sales campaign comes down to THIS……. The Quality of your copy, and the Quality of Your Copy depends significantly on .......Your Email Subject Line.
People open emails based on the subject line. It doesn’t matter how great your email is, if the subject line sucks and doesn't get your readers to OPEN it, you're wasting time.
....Here is a tip....Did you know that including time-sensitive words like Breaking News, Urgent, Limited, Breaking, Important and putting them in brackets can help increase the open rates of your email? ....Sure it can....Brackets around time-sensitive words can help your email stand out.
.......Here is another email tip: Avoid using words such as FREE in your email subject line as this can trigger a spam alert to your potential readers and can be a quick sure way to get your email deleted.
We will masterfully use the subject line to Grab Your Readers Attention, and after we've grabbed their attention via our CATCHY subject lines and lead opening paragraph - we will engage them, conveying the value that your financial products and services can provide them.
....Another tip...Those first few words of your email are very important, make it count, make it personable. There is nothing wrong with greeting your readers or starting your email with “Hey There” or “Hi There” or “Hi”. Your email should make your readers feel like you are having a real conversation with them, and not like you are making a sales pitch.
More tips...Sometimes you can start your email with a question eg What do you think? or Quick question? or What if I could show you? or Did you know that? This helps you hook your reader and or get to the point quickly.
Wait….Here is another great tip, Remember to include a call-to-action, throughout your email..at least 3 times. Without this your email is ineffective. Clearly state what you want the reader to do for eq Sign Up Now, Join Now, Subscribe, Register for webinar, Learn More, Get Started, Watch Video etc.
Love the few email tips mentioned above? Well these are just a few ..there are many more and we are ready to implement these in your email copy or email marketing campaigns when you start working with us.
Let's get your email marketing campaigns firing ,converting and Being Opened Again!
Please review our email packages below and choose from our 12pak, 8pak or 4pak. You may also qualify for our free email (royalty based) service if you meet certain criteria. Contact us to find out more.