Many companies and brands today continue to build their audiences on social media platforms such as Facebook or Instagram, and there is nothing wrong with that. However, try not to rely solely on these social media platforms as these may come and go. Many companies fail to realize that they do not actually own the audiences that they have built up on these platforms.
If you truly want to build an audience, an asset, your audience that you can engage more independently and build a greater relationship with, then start building your email list. If you rely solely on social media you will be at the mercy of their rules and limitations as it relates to how you engage with your audience. However once you build your email list, you own it, it’s your asset.
Over the next few years it is expected that there will be over 4.2 billion email users. With a potential return on investment of up to 3800%, email marketing remains one of the proven ways to attract and retain customers.
Let us help you with your email copy and email marketing campaigns.
Why Send an Email if it's not being read?
Dear Future Client.
The success or failure of your email sales campaign comes down to the quality of your copy, and the quality of your copy depends significantly on your Email Subject Line.
People often open emails based on the subject line. It doesn’t matter how great your email is, if the subject line sucks and doesn't grab your readers attention getting them to open it, you're wasting time.
Here is a tip. Did you know that including time-sensitive words like Breaking News, Urgent, Limited, Breaking, Important and putting them in brackets can help increase the open rates of your email? Also utilizing brackets around time-sensitive words can help your email stand out.
Also avoid using words such as FREE in your email subject line as this can trigger a spam alert to your potential readers and can be a quick sure way to get your email deleted.
We will masterfully use the subject line to Grab Your Readers Attention. After we've grabbed their attention via our CATCHY subject lines and lead opening paragraph, we will engage them, conveying the value that your financial products and service offers.
Also those first few words of your email are very important so make them count, make them personable. There is nothing wrong with greeting your readers or starting your email with “Hey There” or “Hi There” or “Hi”. Your email should make your readers feel like you are having a real conversation with them, and not like you are making a sales pitch.
Sometimes you can start your email with a question such as What do you think? or Quick question? or What if I could show you? or Did you know that? This helps you hook your reader and or get to the point quickly.
Here is another great tip. Remember to include a call-to-action, throughout your email..at least 3 times. Without this your email is ineffective. Clearly state what you want the reader to do for example, Sign Up Now, Join Now, Subscribe, Register for webinar, Learn More, Get Started, Watch Video etc.
Are you loving these tips? Well these are just a few. There are many more that we will implement in your email marketing campaigns when we work with you.
Let's get your email marketing campaigns firing ,converting and being opened again!
Please review our email packages below and choose from our 12pak, 8pak or 4pak. You may also qualify for our free email (royalty based) service if you meet certain criteria. Contact us to find out more.
